Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

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Penguin, Oct 30, 2008 - Business & Economics - 496 pages
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"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
 

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Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period…everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.
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Contents

The Problem with Serial Entrepreneurs
The Banality of Heroism
The Art of the Introduction
10 Slides
20 Minutes
30Point Font
Using Pitching Beyond Fundraising
Work Background
Our PRad agency is not delivering
Stuff You Cant Do Jack About
Stuff You Can Do Jack About
Stuff You Shouldnt Do Jack About
Guys Tips
Susans Tips
Suckup in Action
The Nine Biggest Myths of the Workplace

Firsthand Experience
Results
Numbers
Lessons
A founder isnt delivering
The product is late
Our team is not getting along
Venture capitalists are micromanaging us
Take the GBAT
Score Sheet
How to Avoid Being an Asshole
How to Deal with Assholes
Hindsights I
Hindsights II
Copyright

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About the author (2008)

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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