Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period…everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.
More about this book:
Our PRad agency is not delivering
Stuff You Cant Do Jack About
Stuff You Can Do Jack About
Stuff You Shouldnt Do Jack About
Suckup in Action
The Nine Biggest Myths of the Workplace
A founder isnt delivering
The product is late
Our team is not getting along
Venture capitalists are micromanaging us
Take the GBAT
How to Avoid Being an Asshole
How to Deal with Assholes
Other editions - View all
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and ...
Limited preview - 2008