Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

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Penguin, Oct 30, 2008 - Business & Economics - 496 pages
24 Reviews
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
 

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Great and quick tips. - Goodreads
There are great lists and terrific insights. - Goodreads
Special kudos to the non-profit ending section. - Goodreads
Guy's advice is Real. Charming. - Goodreads

Review: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

User Review  - Tahir Hussain - Goodreads

A Very Easy Read - Most Chapters are interviews with experts in a particular field (sales, hiring, budgeting) that are really Informative in their own right. Guy's advice is Real. Charming. Funny ... and No Bull-shiiitake. Finished Just on spot to my yearly challenge! Read full review

Review: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

User Review  - BLACK CAT - Goodreads

Must read for anyone employed in any sector: tips covering business, speaking, finance, altruism, social entrepreneurship, good karma, generosity, productivity and more... ex-Apple employee turned VC and entrepreneur and much more shares his wisdom. Read full review

Contents

The Problem with Serial Entrepreneurs
The Banality of Heroism
The Art of the Introduction
10 Slides
20 Minutes
30Point Font
Using Pitching Beyond Fundraising
Work Background
Our PRad agency is not delivering
Stuff You Cant Do Jack About
Stuff You Can Do Jack About
Stuff You Shouldnt Do Jack About
Guys Tips
Susans Tips
Suckup in Action
The Nine Biggest Myths of the Workplace

Firsthand Experience
Results
Numbers
Lessons
A founder isnt delivering
The product is late
Our team is not getting along
Venture capitalists are micromanaging us
Take the GBAT
Score Sheet
How to Avoid Being an Asshole
How to Deal with Assholes
Hindsights I
Hindsights II
Copyright

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About the author (2008)

Guy Kawasaki, author of "The Macintosh Way, " is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for "MacUser Magazine." He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

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