Writing for Visual MediaThis updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.
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Contents
Whats on the Companion Website? | |
Secondary Objectives | |
Defining the Problem | |
The Script Writer Is a New Kind of Writer | |
Exercises | |
Demographics | |
Define the Objective | |
Tag Line | |
Script Development | |
Scene Outline | |
Writing Techniques for LongForm Scripts | |
Drama | |
Love Gone Wrong | |
Exercises | |
Pacing | |
Create the Concept | |
A Concept for an Antismoking | |
Cut Scenes | |
Describing Sight and Sound | |
Master Scene Script | |
News Anchor Script Format | |
Exercises | |
Humor | |
Billboards and Transportation | |
Conclusion | |
Technical Writing | |
Getting Background and Product Knowledge | |
Other Corporate Uses of Media | |
Developing the Script with Client Input | |
Documentary and Nonfiction Narrative | |
What Is the Role of the Writer? | |
Other Documentary Applications | |
Entertaining with Visual Media | |
Running Gags | |
New Techniques and Innovations | |
Writing for Interactive and Mobile Media | |
Storyboards | |
Finding a Script Format | |
Conclusion | |
Writing | |
Description of SubQuests | |
Writing for Mobile Media Platforms | |
Anticipating Professional Issues | |
Truthiness and Consequences | |
Work for Hire | |
Hybrid Careers | |
Bibliography | |
Glossary | |