Writing for Visual Media

Front Cover
CRC Press, Apr 16, 2014 - Performing Arts - 472 pages

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script.

The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

Purchase of this book includes access to the companion website, which provides:

  • Sample scripts and video clips of those produced scripts
  • An interactive glossary of camera shots, movements, and transitions
  • Storyboards, scripts, screenplays, and links to industry resource
  • Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.

Visit the site at www.routledgetextbooks.com/textbooks/9780415815857

 

Contents

Acknowledgments
Whats on the Companion Website?
Secondary Objectives
Defining the Problem
The Script Writer Is a New Kind of Writer
Exercises
Demographics
Define the Objective
Tag Line
Script Development
Scene Outline
Writing Techniques for LongForm Scripts
Drama
Love Gone Wrong
Exercises
Pacing

Create the Concept
A Concept for an Antismoking
Cut Scenes
Describing Sight and Sound
Master Scene Script
News Anchor Script Format
Exercises
Humor
Billboards and Transportation
Conclusion
Technical Writing
Getting Background and Product Knowledge
Other Corporate Uses of Media
Developing the Script with Client Input
Documentary and Nonfiction Narrative
What Is the Role of the Writer?
Other Documentary Applications
Entertaining with Visual Media
Running Gags
New Techniques and Innovations
Writing for Interactive and Mobile Media
Storyboards
Finding a Script Format
Conclusion
Writing
Description of SubQuests
Writing for Mobile Media Platforms
Anticipating Professional Issues
Truthiness and Consequences
Work for Hire
Hybrid Careers
Bibliography
Glossary
Index
Serial Storytelling

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Common terms and phrases

About the author (2014)

Anthony Friedmann has an M.A. in English from Harvard University and a B.A. and Ph.D. in English and Comparative Literature from Columbia University, and was trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing, and directing film, multi-image, and video, he has taught video production, interactive multimedia, and scriptwriting at various colleges and universities. He continues to do technical writing, write for corporate clients, newsletters, and develop independent projects for film and publishing. His work ranges from feature films to corporate video for English, American, and French clients. Bartleby, which he wrote and directed, won Special Jury Prize at the San Sebastián Film Festival in 1971. He is a member of the British Academy of Film and Television Arts, the Writers’ Guild of Great Britain, and the Broadcast Education Association.

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