What is graphic design for?
What is Graphic Design For? is a major new graphic design handbook, which extends the issues raised in the bestselling original What is Graphic Design?
This guide to the world of graphic design, explores all the issues that shape contemporary design: economics; ethics; technology; multimedia communication; theory and developments in other fields that impact globally on local cultures. A special focus on work from emerging design locations, including China, Russia and Eastern Europe, is particularly invaluable.
The role of the graphic designer has never been so diverse: they must often copy write, edit, curate, originate photography and illustrations, design typefaces, and be astute marketers and businesspeople all in a world of converging media.
6 pages matching AIGA in this book
Results 1-3 of 6
What people are saying - Write a review
Review: What is Graphic Design For?User Review - Eric - Goodreads
It's rare that a how-to book on design is actually smart, insightful and highlights fresh, less-well-known-but-as-talented practitioners. Alice is one of our best design writers and her intelligence and insight radiates from this book. Don't let the crappy cover design dissuade you. Read full review
Review: What is Graphic Design For?User Review - Patrik Berg - Goodreads
A good read. Read full review