What is Graphic Design For?"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--Page 4 of cover. |
Contents
local tendencies | 14 |
Designer as author publisher producer | 34 |
Design for protest | 46 |
Copyright | |
6 other sections not shown
Common terms and phrases
advertising ANIMATOR Architecture Experiments ART CENTER artists audience blog brand building campaign catalog clients collaboration color COMA concept contemporary cover and spreads craft create creative cultural decoration design firm deValence Ed Fella example exhibition Experiments in Architecture festival film font Frost galleries global Gotham graphic design Hoek van Holland idea identity illustration images inspired interactive design Jenko Jessica Helfand Jeurissen Journal Des Laboratoires Kerr Noble lettering London look MACQUARIE BANK magazine Mains d'Œuvres metaflux Michael Bierut Milton Glaser movie Museum OCTOBRE Open organization packaging paper Paula Scher Pentagram photographs piece poster Designed printed promote published Reinfurt Rick Poynor screen serif signage Silveira Gomes sound Stefan Sagmeister stickers street Sydney Dance Company things Tokyo Tossin typeface typography visual Walker WALKER ART CENTER Wieden+Kennedy Woodtli York