What is Graphic Design For?
"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--P.  of cover.
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What is graphic design for? 84 Anatomy
local tendencies in graphic design 86 Experimental typography
Crossdisciplinary design 90 Movie titles and collaboration 92 Visualizing music
15 other sections not shown
Architecture Experiments Art Center artists audience blog brand Bubble Project campaign catalog clients collaboration colors COMA concept contemporary craft create creative cultural design firm design studio devalence Dot Dot Dutch Ed Fella example exhibition Experiments in Architecture film font Frost galleries global graphic design Hella Jongerius idea identity images interactive design Jenko Jessica Helfand Jeurissen Kerr|Noble look lustration magazine Michael Bierut Milton Glaser movie Museum º º º º º ºne organization Paula Scher Pentagram photographs poster Designed printed promote published Reinfurt Rick Poynor says Stowell screen serif signage Silveira Gomes ſº sº º Stefan Sagmeister stickers Sydney Dance Company things Tokyo tool Tossin typeface typography viewer visual Wieden+Kennedy Woodti xxxx xxxx York