Campaigns on the Cutting Edge, 2nd Edition

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Richard J. Semiatin
CQ Press, 2013 - Political Science - 252 pages
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The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
 

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Contents

1 Introduction Campaigns on the Cutting Edge
3
2 Fundraising Continuity and Change
11
3 Paid Media In an Era of Rapid and Revolutionary Change
28
4 Social and New Media An Evolving Future
48
5 Polling in the TwentyFirst Century Part Past Part Future
65
6 Voter Mobilization Into the Future
81
The Evolving Campaign Adaptation by Political Institutions and Groups
101
7 Political Parties Beyond Revitalization
103
9 Campaign Press Coverage Instantaneous
138
10 Campaign Finance Reform in the PostCitizens United Era
157
11 Redistricting The Shift Toward South and West Continues
177
12 Women and Campaigns Growing Female Activism From the Grass Roots to the Top
193
13 Minority Candidates and the Changing Landscape of Campaigns in the TwentyFirst Century
211
14 New Political Campaigns and Democracy
226
Index
241
Copyright

8 Interest Groups and the Future of Campaigns
121

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About the author (2013)

Richard J. Semiatin, American University, Academic Director and Assistant Professor of Government, is a current faculty member of the Washington Semester Program where he has served for over 20 years. Semiatin specializes in campaigns and elections. He is also the author of Campaigns in the 21st Century (2005), five monographs on elections, one monograph on impeachment and trial, book chapters, and articles. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). He received his BA from Connecticut College and PhD from American University.

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