Campaigns on the Cutting Edge, 2nd Edition

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CQ Press, Apr 18, 2012 - Political Science - 252 pages
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The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

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1 Introduction Campaigns on the Cutting Edge
2 Fundraising Continuity and Change
3 Paid Media In an Era of Rapid and Revolutionary Change
4 Social and New Media An Evolving Future
5 Polling in the TwentyFirst Century Part Past Part Future
6 Voter Mobilization Into the Future
The Evolving Campaign Adaptation by Political Institutions and Groups
7 Political Parties Beyond Revitalization
9 Campaign Press Coverage Instantaneous
10 Campaign Finance Reform in the PostCitizens United Era
11 Redistricting The Shift Toward South and West Continues
12 Women and Campaigns Growing Female Activism From the Grass Roots to the Top
13 Minority Candidates and the Changing Landscape of Campaigns in the TwentyFirst Century
14 New Political Campaigns and Democracy

8 Interest Groups and the Future of Campaigns

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About the author (2012)

Richard J. Semiatin, Ph.D American University, Assistant Professor of Government is a current Co-Chair of the Washington Semester Program Faculty at American University. Dr. Semiatin specializes in campaigns, elections, and federal/state child support enforcement. He has been teaching the Seminar in American Politics and the Research Project class since 1991. Dr. Semiatin has served as Chair of the Washington Semester Faculty (1996-1998) and Co-Chair (2000-2001). He has also been nominated by students in the School of Public Affairs for "Professor of the Year" (2001). Semiatin was one of 21 professors selected in a national search by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). The PEP seeks to engage more students in the study and participation of politics. Dr. Semiatin has been published in academic and professional journals and written monographs for McGraw-Hill on the 1998, 2000 and 2002 election campaigns. He is also a contributing editor to Netpulse the magazine of campaigns and the internet. Many of his former students are now professional political consultants or staff on national campaigns for Democrats and Republicans. Semiatin has been interviewed by national and international media including: CNN, NBC News, MSNBC, Fox News, BBC, UNIVISION, The Washington Post, The Los Angeles Times, USA Today, The Philadelphia Inquirer, The Baltimore Sun, National Public Radio, the Associated Press, Reuters News Service and Knight-Ridder newspapers.

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