Campaigns on the Cutting Edge, 2nd Edition

Front Cover
CQ Press, Apr 18, 2012 - Political Science - 252 pages
2 Reviews
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

 

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Review: Campaigns on the Cutting Edge

User Review  - Daniel Goff - Goodreads

shows how campaigning has constantly evolved along with new technology Read full review

Review: Campaigns on the Cutting Edge

User Review  - Alex Whalen - Goodreads

Solid edited volume examining how campaigns use media in the early 21st century Read full review

Contents

02_Semiatin 2e_Ch02_1127
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03_Semiatin 2e_Ch03_2847
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04_Semiatin 2e_Ch04_4864
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05_Semiatin 2e_Ch05_6580
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06_Semiatin 2e_Ch06_81100
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07_Semiatin 2e_Ch07_101120
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15_Semiatin 2e_Index_241258
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Copyright

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About the author (2012)

Richard J. Semiatin, Ph.D American University, Assistant Professor of Government is a current Co-Chair of the Washington Semester Program Faculty at American University. Dr. Semiatin specializes in campaigns, elections, and federal/state child support enforcement. He has been teaching the Seminar in American Politics and the Research Project class since 1991. Dr. Semiatin has served as Chair of the Washington Semester Faculty (1996-1998) and Co-Chair (2000-2001). He has also been nominated by students in the School of Public Affairs for "Professor of the Year" (2001). Semiatin was one of 21 professors selected in a national search by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). The PEP seeks to engage more students in the study and participation of politics. Dr. Semiatin has been published in academic and professional journals and written monographs for McGraw-Hill on the 1998, 2000 and 2002 election campaigns. He is also a contributing editor to Netpulse the magazine of campaigns and the internet. Many of his former students are now professional political consultants or staff on national campaigns for Democrats and Republicans. Semiatin has been interviewed by national and international media including: CNN, NBC News, MSNBC, Fox News, BBC, UNIVISION, The Washington Post, The Los Angeles Times, USA Today, The Philadelphia Inquirer, The Baltimore Sun, National Public Radio, the Associated Press, Reuters News Service and Knight-Ridder newspapers.

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