From Hegel to Madonna: Towards a General Economy of "Commodity Fetishism"From Hegel to Madonna presents a genealogical survey of the discourses of negation and affirmation associated with the work of Hegel, Adorno, Deleuze, and Guattari; then, rotating from the philosophical to the political-economic axis, turns to the problem of a general economy of "commodity-fetishism." Drawing on the work of Marx and Freud, Miklitsch mobilizes a new, renewed understanding of "commodity fetishism"--what he calls the commodity-body-sign--in order to examine received notions of consumption and commodification. The aim is to envision a dialectical mode of critique, at once critical and affirmative, that can account for the cultural contradictions of late capitalism. The author also analyzes the phenomenon of Madonna Studies, reading the interest in the pop star as a sign of the academic times, a symptomatic figure not only of cultural studies in all its celebratory, cultural-populist excess but of a critical discourse responsive to postmodern culture in all its politically complex mutability. |
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Common terms and phrases
Adorno aesthetic affirmation argues art-commodity Baudrillard BEEF NOODLE SOUP Benjamin body Bordo Campbell Campbell Campbell classical commodification commodity fetishism commodity-body commodity-body-sign concept consumer consumption context critical theory critique cultural studies culture industry dance deconstruction Deleuze desire difference discourse emphasis essay exchange-value feminism Fetish Character Fiske Fiske's Foucault Frankfurt School Freud Hegel Hegelian hooks hooks's ideology Jameson Justify My Love Kaplan late capitalism lesbian logic Madonna Connection Madonna Studies Mapplethorpe's Marx Marxism mass culture Material Girl Minnesota Press negation Negative Dialectics Nietzsche NOODLE SOUP BEEF particular Patton's perverse phallus political economy Popular Culture popular music Pornography position postmodern production punk Queer question Racial Fetishism reading rhetoric Routledge sadomasochism Schwichtenberg sense sexual sign-value signifier SOUP BEEF NOODLE SOUP SOUP specific Sticky Fingers television Tester tion trans University of Minnesota University Press use-value Verso Vogue Warhol York
References to this book
Handbook of Research for Educational Communications and Technology David Jonassen No preview available - 2004 |
Roll Over Adorno: Critical Theory, Popular Culture, Audiovisual Media Robert Miklitsch Limited preview - 2012 |