Donor Focused Strategies for Annual GivingWhether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model -- the annual integrated development program -- today's most donor-sensitive, effective fund raising strategy for the long term. |
Contents
A Multidimensional Activity | 31 |
The Building Blocks of Fund Raising | 38 |
Steps 1 and 2 in | 47 |
Copyright | |
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ACFRE activities annual fund annual giving program Annual Integrated Development benefit board campaign board members budget building CFRE charitable charitable organizations Children's Chronicle of Philanthropy cial committee constituency contributions culture designed direct mail director donor acquisition effective effort employees ethical evaluation exchange Exhibit focus fund raisers fund raising ganization goals hospital increase individual institutions Integrated Development Process interest invite involved Jossey-Bass leadership letter major gifts marketing ment messages Minnesota Minnesota Zoo Mother's Day motivations nonprofit NSFRE opportunity organization organization's mission organizational paign percent Personal Solicitation philan philanthropic process potential professional psychographics pyramid recognition relationship renewal reports response role Saiga antelope sector segment social solicitor special event staff and volunteers stage Step stewardship strategies successful targeted techniques telemarketing telephone thropy Tiny Tim tion tivations tribute upgrade values YMCA zation