Errett Lobban: His Empire,His Motor Cars

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Automobile Heritage Publishing & Co, Aug 21, 2005 - Transportation - 280 pages
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E.L. Cord was first and foremost a salesman, both of products and of himself. In 1924, after achieving great success as an automobile distributor, Cord became the man with enough talent and panache to lead the Auburn Automobile Company out of its slumber. By 1929, Auburn sales had increased 15-fold and Cord was the head of an empire. His Cord Corporation owned Lycoming Mfg. Co. (engines), Limousine Body Co. and Central Mfg. Co. (auto bodies), Century Airlines, and Duesenberg, among others. Cord's philosophy of automobile design (and salesmanship) might be summed up in two words: Novelty Sells. Though mechanically ordinary, his Auburn models, with outstanding styling and clever paint combinations, were hot sellers. Cord oversaw the introduction of the fabulous Model J Duesenberg, a car whose combination of size, cost, performance, and style was and is unmatched in American automotive history. His most novel car was the rakish Cord L-29, the first American production car to feature front-wheel drive. All this and more is told of America's true renaissance man, E.L. Cord, in the original and complete biography of the man behind the Auburn, Cord and Duesenberg lines. The luxurious presentation includes 280 over-sized pages containing more than 500 rare illustrations, photographs and documents.
 

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Errett Lobban Cord

User Review  - vfannaly - Overstock.com

This is a an expensive reprint of an even more expensive book that we have been wanting since the 1980s. The original was supposed to have been a one time deal. I was delighted to find this reprint to give as a Christmas gift. It is very nice and long awaited. Read full review

Contents

FOREWORD
7
SQUARE ONE TO FIRST EMPIRE
14
CHAPTER
22
CHAPTER THREE
30
CHAPTER FOUR
40
AUBURN
48
CHAPTER FIVE
76
CHAPTER
82
A WALL STREET WESTERN
122
CHAPTER ELEVEN
130
CORD 810812
166
CHAPTER THIRTEEN
181
108
189
166
199
DUESENBERG
252
1APTER SEVENTEEN
260

CHAITER SEVEN
90
CHAPTER EIGHT
108
CHAPTER NINE
114
THE FAMILY OF E L CORD
272
Copyright

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About the author (2005)

Griffith Borgeson, born in 1918, was an influential American racecar historian, described by the Society of Automotive Engineers as one of the world's preeminent automotive historians. His most well-known work, The Golden Age of the American Racing Car, almost single-handedly rescued the memory of an entire era of brilliant racecar work in the United States. Borgeson was editor-in-chief of Motor Trend magazine; he also wrote for Sports Car Illustrated magazine (now Car and Driver), and Automobile Quarterly. He was the recipient of several writing awards, including the "best book of the year" award from the Society of Automotive Historians, Cugnot Award.

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