Business Research Methods: 12th Edition

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McGraw-Hill Higher Education, Feb 1, 2013 - Business & Economics
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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
 

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introduction

Contents

part I
6
has moved to later in the chapter The following Chapter 19 This was previously Chapter 20
19
Ethics in Business Research
26
Thinking Like a Researcher
48
Research and the Scientific Method
64
summary
71
Clarifying the Research Question
77
Data Analysis
86
part
243
Measurement Scales
266
Questionnaires and Instruments
294
Questions
328
Sampling
336
Determining Sample Size
364
of Data
373
Describing Data
398

UlbOON
92
Mining Internal Sources
102
18
119
An Overview
122
Descriptive Studies
134
Qualitative Research
142
The Process of Qualitative
148
Combining Qualitative
165
Observation Studies
170
Evaluation of the Observation Method
176
Unobtrusive Measures
184
Experiments
190
Validity in Experimentation
201
summary
210
Surveys
214
and Examining Data
404
Hypothesis Testing
428
Method ofLeast Squares
482
a Business Education without Wine? The following 206 207 208 2010 2011 and 2015 to
494
Written Reports
502
Equipment
569
case index
575
appendices
585
Sponsor Uses
592
Covering Kids RFP
606
Selected Statistical Tables
619
References
630
Glossary
652
Photo Credits
670
Copyright

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