Cloudonomics: The Business Value of Cloud Computing

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John Wiley & Sons, Jul 5, 2012 - Computers - 416 pages
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud

A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.

  • Quantifies how customers, users, and cloud providers can collaborate to create win-wins
  • Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation
  • Explains the probable evolution of cloud businesses and ecosystems
  • Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance

Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.


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Does the Cloud Matter?
Cloud Strategy
Challenging Convention
Strategy and Value
MillionDollar Microsecond
Parallel Universe
Shortcuts to Success
Location Location Location
Dispersion Dilemma
Platform and Software Services
Communities and Markets

Whenand When Notto Use the Cloud
Demand Dilemma
Capacity Conundrum
Significance of Scale
More Is Less
Triangular Distributions
Lazy Hazy Crazy
Endowment Effect
Cloud Patterns
About the Author

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About the author (2012)

JOE WEINMAN is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT&T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics® blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as Bloomberg Businessweek, Forbes, CNNMoney, InformationWeek, and He has been interviewed frequently in the press and on global broadcast television.

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