The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times

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Knopf Doubleday Publishing Group, Nov 22, 1994 - Business & Economics - 368 pages
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.
 
In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments.  In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era.  Getting to a place called excellence is no longer the idea.  You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them.
 
Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
 

Contents

Starters
1
Getting Things Done
27
Milk Cookies and Managing People
55
Pens Toilets and Businesses That Do It Differently
95
Just Say No to Commodities and Yes to Free Spirits
139
Breaking the Mold
161
The Wacky World or Mostly What Have You Done
197
Searching for the Diversity Advantage
219
Tomorrows Strange Enterprises
243
Entrepreneurs Dreams
263
Lists
279
Attaining Perpetual Adolescence
301
Parting Shots
321
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About the author (1994)

Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. Peters is the author of sixteen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written.  His blog, “Keep Up with Tom,” is a top management and leadership blog. He lives in Vermont.

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