The Voter's Guide to Election Polls
Rowman & Littlefield, 2008 - Political Science - 213 pages
For the fourth presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!
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What Are Polls and Surveys? And Why Are They Conducted?
What Are Election Polls? How Are They Conducted?
How Do Political Candidates and Organizations Use Poll Data?
How Do News Organizations Collect and Report Poll Data?
Why Do Pollsters Use Samples?
How Are Questionnaires Put Together?
How Do Interviews Take Place?
How Do Media Organizations Analyze Polls?
How Can I Evaluate Published Poll Results?
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