Subliminal Seduction: Ad Media's Manipulation of a Not So Innocent America |
Contents
Perceptual Defenses Hide Meanings in the Service | 39 |
Its What You Dont See That Sells | 74 |
90 | 78 |
Copyright | |
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Common terms and phrases
advertising appears archetypal archetypally symbolic audience Bacardi basic behavior bottle brain centerfold Chivas Regal cigarette Cinzano conscious and unconscious conscious level conscious perception consciously perceived consider consumer cost per thousand course cover culture dominance dreams drinkers effect eidetic images embedded embeds emotional example experience fantasy feel female Figure fovea genital Gilbey's hermaphrodite hidden human ice cube illusion individual involved Kent look magazine male manipulation Marshall McLuhan masculine mass communication mass media meaning mechanism merchandise million mother motives North American percent perceptual defense perhaps phallic photograph picture Playboy magazine posthypnotic purchase reality repression role scious Seagram's sell sexual significant smokers social society subliminal message subliminal perception subliminal stimuli subliminal techniques suggest tachistoscope television test subjects thing tion TV commercial uncon unconscious level unconscious mind virtually visual Vogue readers woman women words young
References to this book
Persuasive Imagery: A Consumer Response Perspective Linda M. Scott,Rajeev Batra No preview available - 2003 |