Business Research MethodsCooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. |
Contents
INTRODUCTION TO BUSINESS RESEARCH | 1 |
What is Good Research? | 12 |
Reference Notes | 18 |
Copyright | |
29 other sections not shown
Common terms and phrases
ANOVA answer asked attitude behavior budget business research causal Chapter client cluster sampling complete CompleteCare concepts Conjoint analysis constructs content validity corporate correlation costs customers data analysis data collection databases decision defined dependent variable develop deviation discussed effect employees error estimate ethical evaluation example experience experimental exploratory Exploratory Data Analysis factors Figure internal validity interval interview investigative questions Jason Kendall's tau Likert scale mean measurement method MindWriter Multidimensional scaling Myra nonprobability sampling null hypothesis objectives observation operational definitions percent population predict problem procedures questionnaire random reference regression relationship research design research question respondents sample scale scientific scores selected sources specific sponsor SPSS standard standard deviation statistical suggest summary survey Table techniques telephone theory tion topic types validity variance York