Selling by Seminar |
From inside the book
Results 1-2 of 2
Page 57
... salesperson . To assure your seminar a position on a prospect's business calendar , you must follow - up - diplomati- cally , to be sure - but nonetheless you must provide the kind of " nudge " that will get your invitation out of the ...
... salesperson . To assure your seminar a position on a prospect's business calendar , you must follow - up - diplomati- cally , to be sure - but nonetheless you must provide the kind of " nudge " that will get your invitation out of the ...
Page 150
... Salespersons , 6 , 14 Scripts sample formats , 142-45 tone of , 64-66 , 105 and visuals , 69 , 72 , 105 Seminars defined , 7-8 length of , 13 , 93–95 , 105 in marketing plan , 19 multiple dates for , 43 objectives , 21-22 planning for ...
... Salespersons , 6 , 14 Scripts sample formats , 142-45 tone of , 64-66 , 105 and visuals , 69 , 72 , 105 Seminars defined , 7-8 length of , 13 , 93–95 , 105 in marketing plan , 19 multiple dates for , 43 objectives , 21-22 planning for ...
Contents
Who Makes the Seminar Presentation? What Happens | 15 |
Identifying Your Target Audience Analyzing Your | 21 |
How to Define Your Target Audience Maintaining | 37 |
Copyright | |
9 other sections not shown
Common terms and phrases
Advanced Small Computer advertising Allison Grant audi audiovisual budget CHAPTER charts checklist clients create customers direct marketing directories effective equipment experts feedback Flipcharts follow follow-up call future seminars give graphs Harry Truman ideas interest investment Larry Miller mailing list marketing communications Mary Decker ments motel needs outline notes Overhead projectors photographs POSTSEMINAR PRESS RELEASE potential attendees prepare preseminar press release printed Prior to Seminar product or service professional prospects publications questionnaire referrals reinforce response card sample documents SAMPLE SCRIPT screen SCRIPT FORMAT seating arrangement seating plan Selling by Seminar Seminar Action Plan seminar attendees Seminar Date seminar presentation Seminar program seminar room seminar script session slide changes slide projector Small Computer Systems Smith & Hope subject matter target audience Telephone Call Track telephone number tion trade visual support Write York Stock Exchange zazz ZIP code ㅁㅁ