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addresses advantage alcoholic beverages Alcolyser alphabetically American analysis analyzed areas assets Association break-even business battle map business strength buyers Census Chain Store Chicago classiﬁcation Colgate-Palmolive competition competitors Coral Springs corporate strategist counties cycle curve DATU Directory of Annually distribution distributors driving executives factors ﬁeld ﬁgure ﬁnancial ﬁnd ﬁrms ﬁrst ﬁve ﬁxed ﬂight households important income industry inﬂuence intoxicated inventory inventory turnover investment jobbers liability liquor Lists manufacturers market attractiveness market segment market share marketing plan matrix ment merchandise Metropolitan Statistical Areas Month Month Month names National operating P.O. Box period potential problem product differentiation product life cycle product or service Product Product Product proﬁles proﬁt proﬁtability Publishing purchase ratio retail sell signiﬁcant sold speciﬁc SPU or SBU Statistical strategy telephone number tion trade trends U.S. Army United variable costs wholesale York