Alternative approaches to modeling the individual enlistment decision: a literature review
U.S. Army Research Institute for the Behavioral and Social Sciences, 1987 - Biography & Autobiography - 90 pages
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Information integration theory example
Unfolding of two individual preferences
3 other sections not shown
additive affect Ajzen expectancy Ajzen model analysis approach Army assumed assumptions attri Bagozzi behavioral intention beliefs brand career decision choice behavior cognitive process model cognitive style model concept conflict conjoint analysis conjoint measurement consequences consumer course of action deci decision maker decision models decision process decision theory developed dimensional scaling Dodge Omni example expectancy model expectancy theory model expectancy-value factors Fishbein & Ajzen Fishbein and Ajzen Fishbein-Ajzen fundamental measurement important individual enlistment decision individual's influence information integration theory job alternative linear market research marketing applications measurement instrument ment methodology Mitchell and Beach modeling the individual multi multidimensional scaling multiple object outcome perceptual maps person Plymouth Horizon potential enlistee predict preference regression response satisficing scale values scaling and conjoint semantic differential Social Judgment Theory soft representations specific stimuli Subjective Expected Utility tion trade-off Tversky underlying unfolding theory valence variables VDM models Vroom Zajonc