Advanced Web Metrics with Google Analytics
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Review: Advanced Web Metrics with Google AnalyticsUser Review - Brian Clifton - Goodreads
As the author of this series of books, I am requesting you do NOT purchase it... Why? Published in 2012, my book is a technical "bible" about Google Analytics. Highly regarded at the time, it is now ... Read full review
Review: Advanced Web Metrics with Google AnalyticsUser Review - Marcus Ísterberg - Goodreads
A bit outdated now, but has good parts still. Read full review