Advanced Web Metrics with Google Analytics
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
What people are saying - Write a review
Excellent read for anyone who uses Google Analytics on a beginner, intermediate or advanced level. As a daily user of GA, I expected to get a few tips, but the book really floored me with all of the great hacks for taking GA to the limit in providing great insight for your website. The sections on data analysis and KPIs is also very helpful and insightful. This book has become a primary reference source in my library.
It's not that often that I have the feeling that every penny spend on a book was worth it, but in this case I did. Brian manages to cover both the basics for newcomers as well as very usefull and advanced topics for the advanced user and developer. All in a easy-to-read language that never gets boring.
If there is one book that should be mandatory on Google Analytics, this should be it.
Search Engine Specialist