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action actual admirably Adolph Treidler advertising Alphonse Mucha American posters best poster Brangwyn C. B. Falls chapter characteristic charm cigarette clever COLLIER'S WEEKLY COLLIER'S WEEKLY COVER color conception Courtesy COVER Copyrighted decorative delineation detail draughtsmanship drawing Edward Penfield effective England English posters entirely essential example F. G. Cooper figure France Frank Brangwyn French girl Harper's Magazine Henri de Toulouse-Lautrec idea illustration impression inspired interesting J. C. Leyendecker Jessie Wilcox Smith Jules Cheret legible less lettering lithographic LOAN POSTER London Underground London Underground Railways Louis Fancher MAGAZINE COVER MAGAZINE POSTER matter Maxfield Parrish Metlicovitz motive Neysa McMein patriotic poster artists poster design poster values POSTERS Chap present produced RECRUITING POSTER Red Cross Saturday Evening Post scale Scribner's seen sheet shows simplicity sketch Steinlen strength style successful poster suggested technique theatrical poster tion Toulouse-Lautrec twenty-four-sheet vigorous Wildhack WORLD WAR Chap WORLD WAR Chap.VI Yvette Guilbert
Page 2 - King's dictum that a poster should "seize a moment, exploit a situation with one daring sweep [of line and color] ... all that can be told of a tale in the passing of an instant. It is dramatic and imaginative, yet it is saliently sincere.
Page 129 - ... tenets of abstract art. Not only were the most fundamental principles of poster design, as such, ignored, but the principles of design of any kind seem to have formed no part of these first essays in a new field.
Page 60 - In England the London fogs somehow got entangled in the brush of the postermaker, and the new art in its translation from sunny France lost much of its joyous spirit.
Page 4 - In the second place, with regard to lettering; masses of small letters are not only useless, being illegible except at close range, but...
Page 5 - In the third general rule, regarding an elaborate system of light and shade, or much intricate detail, it is obvious that much of its value is wasted on a poster, and not only becomes lost when seen across a street, but has a tendency to produce a monotone in mass — a fatal defect where a strikingly unbalanced composition is so essential.
Page 291 - Administration, 1917-1919, pp. 80-81. 1- buy ft with thought 2* cook it with care 3• use less wheat & meat 4. buy local foods...
Page 1 - It was left to the French to show the world how much of beauty and of inspiration could enter into the poster, and it was many years before the designing world at large learned its lesson (if indeed, it may yet be said to have learned) from the daring, sparkling sheets of flaming color that have decorated the streets of Paris.
Page 3 - The action in a poster should take place at the front of the stage, preferably as though thrown on a screen; and as a background necessarily introduces objects too small to be readily understood at a distance, it is...
Page 2 - The poster must first catch the eye, and having caught it, hold the gaze, and invite further though brief inspection. The advertisement which is its reason for existence must be conveyed directly, clearly and pictorially. It must be well designed, well colored, well printed and well drawn — and these qualifications are stated in their order of importance.