Business Strategy: A Guide to Taking Your Business Forward
This updated, useful book on business strategy, with The Economist brand, shows today’s manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions.
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What is business strategy? بی
The different views of strategy
Forces that shape business strategy
Resources and strategy
Strategies for growth
Developing a business strategy and thinking strategically
Making strategic decisions
Competitiveness and customer focus
Sales marketing and brand management
Managing knowledge and information
Managing finance and risk
ability achieve action activities advantage analysis approach assess avoid become benefits better brand build cash cause challenge clear commitment communication competitive competitors consider continue costs create creative crucial culture customers deal deciding decision-making decisions develop direction effective employees environment established example existing experience factors failing firm flow focus focused future global goals growth highlight ideas identify implementation important improve increase industry innovation investment involved issues knowledge lead leader leadership learning means measures objectives offer operations opportunities organisation performance planning position possible potential practices priorities problem profitability questions reducing requires responsibility result risk scenario selling share significant simply skills solution specific strategy strengths structure success sure techniques term things thinking understand United vision