Business Strategy: A Guide to Taking Your Business Forward

Front Cover
John Wiley & Sons, Apr 1, 2009 - Business & Economics - 250 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
This updated, useful book on business strategy, with The Economist brand, shows today’s manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

What is business strategy? بی
3
The different views of strategy
13
Developing strategy
31
Forces that shape business strategy
33
Scenarios
49
Resources and strategy
63
Strategies for growth
75
Developing a business strategy and thinking strategically
89
Strategic innovation
123
Making strategic decisions
136
Competitiveness and customer focus
158
Sales marketing and brand management
173
Managing knowledge and information
187
Managing finance and risk
199
Leadership
213
Notes and references
228

Implementing strategy
101
Vision
103
Implementing business strategy
109

Common terms and phrases

About the author (2009)

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

Bibliographic information