The Art of the Long View: Paths to Strategic Insight for Yourself and Your Company

Front Cover
Currency Doubleday, 1996 - Business & Economics - 272 pages
2 Reviews

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

InThe Art of the Long View,now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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The art of the long view

User Review  - Not Available - Book Verdict

Stating that "using scenarios is rehearsing the future,'' Schwartz emphasizes the need to make better decisions for the future through the technique of scenario building. He presents a step-by-step ... Read full review

Review: The Art of the Long View

User Review  - Garywcarruthers - Goodreads

I have used scenarios as a thinking technique since reading this book a decade ago. Read full review

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About the author (1996)

Peter Schwartz is president of Global Business Network, an international think tank and consulting firm in Emeryville, California.

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