E-Business@Print: Internet-Based Services and Processes
Theshipshears onthrough billowing seas Carried on tempest’s wings with ease A cry of joy goes up from fore and aft: “Our destination is within our grasp!” But the helmsman’s words are lost in the throng: “We’ve been sailing in circles all along.” Marie von Ebner-Eschenbach This book has been written as an aid to anyone in the print media industry, be they managers or customers, who is looking to steer their business into calmer waters in what are stormy times. New technologies offer tremendous opportunities for innovation and process improvement – but only if we understand the fundamental principles behind them. This is the goal of this book. To this end, we will be looking at how best to network the print media industry with its customers, production partners and suppliers. This networking process covers the production data that can be transferred entirely digitally as far as the press stage, i. e. the digital page to be printed (referred to below as the “technical work?ow”), but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the “business management work?ow”). Inter-company networking of the various market players using Internet technology is known as “e-business” in commercial and management circles. Customers Print media Suppliers companies Production partners Figure 1 Persons involved in a production process Preface V
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2.2 Process Efficiency 2Enhancing Process Efficiency 4.1 Marketing 4E-business for Printshops advertising approval auction automatically BASF buyer Co-producer Color management company’s Content Management System cross-media customer’s Customers in Production data formats Database publishing dealer developed digital printing digital signature e-business solutions e-commerce e-learning e-mail E-marketing e-procurement eBay Efficiency by Integrating Efficiency Through Cooperation Efficiency Through Self-service electronic Enterprise Resources Planning ERP system Figure functions ICC profile images Integrating Customers Internet invitations to bid involved layout Marketing and Sales media service provider modules networked production Online market places online ordering system Opel Open-source software order management systems order tracking output PDF format preflight check prepress print jobs print media company print media industry printed matter printers production partners production process PSH iWay Prime remote proofing reverse auction selected Self-directed Customer server SGML soft proof standard StreamGuide suppliers Synapse Insite technical workflow templates