Environmental Policy and Technological Innovation: Why Do Firms Adopt Or Reject New Technologies?

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Edward Elgar, Jan 1, 2002 - Business & Economics - 304 pages
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'Inducing firms to adopt radical solutions for cleaner production is a key challenge for environmental and innovation policy. Adopting a behavioural approach, this book demonstrates rigorously that environmental standards are not enough; it is absolutely essential to communicate environmental risk to managers and reinforce capabilities within firms. Dealing with the In-Bond industry in the US-Mexico border zone, the conclusions here are relevant in any part of the world. I recommend this book to anyone with an interest in environmental policy for industry.' - Jim Skea, Policy Studies Institute, London, UK for over 30 years environmental policy has developed under the assumption that self-interest explains firms' environmental behaviour and that the problem of pollution can be rectified by technological fixes. This policy paradigm has been proved wrong: entrenched antagonism between firms and regulators, and greater environmental harm, have proved to be the dominant outcomes. This book re-focuses environmental policy analysis by demonstrating how behavioural models can be applied within the field to better understand the propensity of the firm to engage in pro-environmental, innovative activities.

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Resistance to Change
Strategy Follows Structure
A Behavioural Model for Environmental

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