The Media Gaze: Representations of Diversities in Canada

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UBC Press, Sep 15, 2011 - Social Science - 314 pages
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While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly "straight," white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media's preferred populations are actively ignored or misrepresented.

In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry's hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.

 

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Contents

Media Acting Badly
51
The MisRepresentational Processes
135
Gazing against the Grain
193
Conclusion
250
References
265
Index
292
Copyright

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About the author (2011)

Augie Fleras is a professor of sociology at the University of Waterloo.

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