A Double Life: My Exciting Years in Theatre and AdvertisingA Double Life traces the life and times of Alyque Padamsee, godfather of Indian advertising and patriarch of English theatre in India. Padamsee takes the reader backstage with him on an exciting, and sometimes hilarious, trip as he unfolds scenes from a career that has encompassed the launch of some of India's most successful brands, such as Liril and Kama Sutra, and blockbuster theatre productions like Evita and Jesus Christ Superstar. |
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Page 67
... streak . Because from the age of two , we learnt to live without Mummy , except on weekends . And we would look forward to the weekends because it usually meant an evening at the movies . At that time Page : 67 The family as a core value.
... streak . Because from the age of two , we learnt to live without Mummy , except on weekends . And we would look forward to the weekends because it usually meant an evening at the movies . At that time Page : 67 The family as a core value.
Page 72
... learnt . You have to demonstrate love . Initially I thought doing things for others was enough . Putting them in a play , giving them direction . But I never said , ' Hey ! You're a terrific guy . You're a super actor . I love you . ' I ...
... learnt . You have to demonstrate love . Initially I thought doing things for others was enough . Putting them in a play , giving them direction . But I never said , ' Hey ! You're a terrific guy . You're a super actor . I love you . ' I ...
Page 146
... learnt that even if the media is not on your side , Even if the media is not on your side , you can use word of ... learnt a lot from him and his march on Washington owes a lot to Gandhiji's Dandi salt march . It was this event that ...
... learnt that even if the media is not on your side , Even if the media is not on your side , you can use word of ... learnt a lot from him and his march on Washington owes a lot to Gandhiji's Dandi salt march . It was this event that ...
Contents
Introduction by Dushyant Mehta | 10 |
1 How to cut Mamas apron strings | 30 |
2 The family as a core value | 58 |
Copyright | |
2 other sections not shown
Other editions - View all
A Double Life: My Exciting Years in Theatre and Advertising Alyque Padamsee,Arun Prabhu Limited preview - 1999 |
Common terms and phrases
actors advertising agency Alyque asked audience became become began believe Bombay brand building called campaign Chief Christ client comes communication course create creative decided Director don't emotional English Evita Executive experience eyes fact father feel felt film finally Gandhi gave give Group hand head Hindi idea Indian it's Jesus joined kind later Levers light Lintas live London look managed mean meeting mind months mother moved movie never night Padamsee person play production realised rehearsals remember replied role running Sharon singing sound speak stage started talking tell theatre there's thing thought told took turned voice whole write young