A Double Life: My Exciting Years in Theatre and Advertising
A Double Life traces the life and times of Alyque Padamsee, godfather of Indian advertising and patriarch of English theatre in India. Padamsee takes the reader backstage with him on an exciting, and sometimes hilarious, trip as he unfolds scenes from a career that has encompassed the launch of some of India's most successful brands, such as Liril and Kama Sutra, and blockbuster theatre productions like Evita and Jesus Christ Superstar.
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Introduction by Dushyant Mehta
1 How to cut Manias apron strings
2 The family as a core value
2 other sections not shown
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actors advertising agency Alexandra Alyque Padamsee asked Attenborough audience Bedi began Bobby Bombay brand brilliant British Raj called campaign cinema client condom copywriter Cossy crazy Creative Director Cunha Dalda dance Delhi Dettol Dolly emotional English Evita Executive father feel film Gandhi Gujarati head Hindi Hindustan Lever idea India Indian Jesus Christ Superstar Jinnah Kabir Kabir Bedi Kama Sutra Kersy Kersy Katrak kind Kulsum Terrace lakh Lalitaji learnt Lifebuoy Lintas Liril London look Mahesh Dattani managed Montech mother movie never night Noel Okay organisation Partap Sharma Pearl Pearl Padamsee person play Pooja Bedi production public service Ravi realised rehearsals replied role rupees script Sharon shoot Shunu Shyam singer singing song stage Surf talking tell Theatre Group there's thing thought told took Tughlaq turned Unilever voice words