Building Findable Websites: Web Standards, SEO, and Beyond

Front Cover
Peachpit Press, Feb 2, 2009 - Computers - 264 pages
7 Reviews
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website ( including 5 bonus chapters.

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Best practices lead to a more usable website

User Review  - Deborah - Borders

What makes "Building Findable Websites: Web Standards, SEO, and Beyond" by Aarron Walter so interesting to me is the simple, easy-to-implement common sense advice. In fact, I quickly updated our local ... Read full review

Review: Building Findable Websites: Web Standards, Seo, and Beyond

User Review  - Matty Pants - Goodreads

A comprehensive look at search-friendly practices with a good dose of how web standards and accessibility can affect rankings and user experience. I'm familiar with most of the material covered in ... Read full review


Using Your Moral Compass To Guide Your Way
Web Standards and Findability Sitting in a Tree
Accessible Content Is Findable Content
ServerSide Strategies
Creating Content that Drives Traffic
Building a Findable Blog
Adding Search to Your Site
Preventing Findability Roadblocks
Bring Traffic Back With a Mailing List
Putting Findability Into Practice

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About the author (2009)

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as and He blogs, builds and shares things at

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