Tested advertising methods

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Prentice-Hall, Jan 1, 1974 - Business & Economics - 318 pages
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LibraryThing Review

User Review  - capiam1234 - LibraryThing

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors ... Read full review

Review: Tested Advertising Methods

User Review  - Tracy - Goodreads

Modern guides to advertising copywriting tend to be prettied-up regurgitations of this no-nonsense masterpiece. And many of those still miss Caples' core message: "There is only one justification for ... Read full review

Contents

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Copyright

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