Tested advertising methods

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Prentice-Hall, Jan 1, 1974 - Business & Economics - 318 pages
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Great for understanding copy writing. - Goodreads
The definitive reference guide for tested copyrighting. - Goodreads
Another for my ready reference shelf. - Goodreads
Anyone writing ads needs to absorb this book. - Goodreads

Review: Tested Advertising Methods

User Review  - Lynne Strang - Goodreads

An excellent book packed with hands-on, practical information. Writers of all genres can benefit from John Caples' advice and strategies for writing headlines and finding the right appeal. I plan to re-read Tested Advertising Methods a few times to absorb all of its lessons. Read full review

Review: Tested Advertising Methods

User Review  - Ps Chua - Goodreads

"This book has given you the findings of years of experience and the results of millions of dollars spent in discovering answers to these questions." If there is a definitive book on how to write an ... Read full review

Contents

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Copyright

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