Tested advertising methods

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Prentice-Hall, Jan 1, 1974 - Business & Economics - 318 pages
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LibraryThing Review

User Review  - amacord - LibraryThing

Get the Fourth Edition or earlier. The Fifth Edition was published after Caples' death and was much watered down and muddied by the editors. I doubt Caples, who spent decades refining this book during his lifetime, would have approved of it. Read full review

LibraryThing Review

User Review  - capiam1234 - LibraryThing

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors ... Read full review


The New Advertising Strategy
The Most Important Part of an Advertisement

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