International BusinessWritten by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business. |
Contents
PART The Impact of International Business | 1 |
PART The Impact of International Business 1 The International Business Imperative | 2 |
SUMMARY | 8 |
Copyright | |
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abroad activities agreement American areas Audi Bank Brazil capital cash flows companies competitive consumers cost coun countertrade countries cultural currency customers Czinkota debt decision distributors domestic economic environment Eurocurrency Europe European European Union example exchange rate export factors Figure Finland firm's foreign direct investment France free trade German mark Germany Global Perspective growth IKEA important income increase Indonesia industry international business International Marketing international trade Japan Japanese Japanese yen Journal labor logistics major manufacturing McDonald's ment Mexico million multinational corporations NAFTA negotiations Nike nomic offer operations organizations overseas payments percent political problems profit programs purchase regional require result risk sector sell share Source standards strategy subsidiary tariffs ternational tion tional transactions U.S. dollar U.S. firms U.S. government Union United worldwide ZAMBIA