Newspaper Management in the New Multimedia AgeAchal Mehra Asian Mass Communication Research and Information Centre (AMIC), 1988 - Electronic publishing - 166 pages |
Contents
The miracle of selling newspapers below costs | 13 |
A systemoriented approach to editorial management | 29 |
The revolution in newspaper design | 47 |
Copyright | |
5 other sections not shown
Common terms and phrases
advertisement revenue Aldus Corporation areas Article Asia Asian Asian countries audience basic Bob Howarth cent classifieds Code colour columns communication competitive consumer copy costs cover price daily desktop publishing distribution economic editor editorial department electronic English environment example Figure fonts graphics IBM PC India Indonesia interest issue journalism journalists Kuensel language papers laser printers LaserWriter laws libel Linotronic MacDraw Macintosh MacPaint MacWrite magazines major Malaysia market research medium million newspaper newspaper circulation newspaper's newsprint newsroom operating Orange County Register PageMaker Pancasila paper laser printers Penal person personal computer Philippines phototypesetting political popular potential Press Act production profit readers readership redesign regional Section selling share Singapore space staff stories sub-editors tabloid target television Thimphu tion typesetting United up-market