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ABSTRACT advertising Baby Boomers balls Billy Casper Brad Bryant brand brand personality Butch Harmon Chelsea Piers clubhouse competition Country Club coupons Course Owners Association course's Crittenden Golf Inc customers demo days develop director of golf discounts double teeing driving range fitness center Golf Association Golf Business Golf Center Golf Club Golf Course Owners Golf Course Superintendents golf facilities golf industry Golf Magazine Golf Management golf market Golf Quest Golf Range golf shop golfers greens fees Hank Haney hardgoods holes increased Interbay Internet Jack Brennan Junior Golf Kwiat Larry lessons membership merchandise National Golf Course National Golf Foundation newsletter offer Ogletree operators Orender percent play players promote Publication radio range owners retail revenue rounds says sell Southington Sporting staff strategy success survey target tion tomers tournaments update planned