Graphic Design Solutions
Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.
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A great resource for teachers in the Graphics field. This is a wonderful workbook with guided lessons for student to practice their developing skills for logos, branding, and beyond.
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AARP advertising Agency Anne Klein annual report arrangement Art director Art director/Designer audience book jacket brand brochure business card Cahan & Associates campaign CD covers choose Client color communicate consumer Copywriter Creative director design concept design Figure design problem designing with type draw electronic page example format graphic design grid Harley-Davidson idea illusion of spatial illustration Jack Anderson Jennifer Sterling Kean University Landor Associates layout letterforms letters letterspacing Logo Design look magazine marketing Martin Holloway Morla negative space objectives package design paper Paula Scher Pentagram Petrula Vrontikis photograph pictograms piece portfolio Poster Design firm product or service promotional rhythm roughs Saks Fifth Avenue serifs shape spatial depth stationery Stefan Sagmeister Step Steven Brower strategy style surface symbols television texture two-dimensional type and visuals typefaces typography unique unity vertical viewer visual hierarchy visual weight Write York