New Retro: Classic Graphics, Today's Designs
Reinterpreting the past - the greatest form of creative flattery - never goes out of fashion. In the midst of today's technologically driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century. Drawing on classic examples, New Retro shows how past designs can be updated to suit the needs of today. The book is organized into three parts: an introduction to retro design and when its use is appropriate; an historical survey of graphic design including timelines of key figures, movements and pieces that illustrate the evolution of important styles; and a portfolio section that showcases the best design produced in recent years and is presented by application: editorial, packaging, identity, promotional, typography and type design. New Retro is an essential reference book and will prove invaluable to students, for whom much of the book's content will be entirely new, and to design professionals, who are always looking for inspiration from the past.
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19th-century 20th century advertising album approach Art Deco art director Art Nouveau artist Ashby Design associated Bauhaus brand catalogue Client combined consumer contemporary cover cultural Denton Design developed Editorial Design ephemera established evoke exhibition face feel Festival Festival of Britain ﬁeld ﬁgures ﬁrst font forms Foundry geometric graphic design Grapus Identity Design illustration imagery inﬂuence inspiration Jamie Reid label layouts letterforms lettering letterpress logo London look magazine Malone Design modern motifs Mucca Design NB Studio nostalgia Opposite be/ow Opposite top original ornament overprinting Packaging Design past Paula Scher Penguin Pentagram photographic piece popular poster tor printed produced Promotional Design published range reﬂect restaurant retro revival Royal Mail Saul Bass script serif speciﬁc style techniques Towa Tei traditional Type Design typeface typeface based typography Typography and Type Victorian Vienna Secession visual language Wim Crouwel