The Art of ChoosingEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead. |
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ability able actions actually allowed American answer asked automatic average become believe benefits better bottled chapter choice choose Coke color compared consider continue create culture death decided decisions described doctors don’t effects employees example expect experience fact feel forced freedom future give given hand happiness idea identity important increase individual influence it’s lead learned less lives look marriage matter means mind offer options ourselves parents participants patients percent perhaps person plans play positive possible practice preferences present question reasons response seems seen sense similar social story taste tell things thought told treatment turn