Consumer Packaging, Its Technique and Psychology ...1948 - Packaging - 39 pages |
From inside the book
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Page 24
... buyers , were literally begging for a new , improved label . It was most dis- couraging to have the large national chains tell us to come in again when we had a better label . THE NEW LABEL In May of 1947 , our designer presented a ...
... buyers , were literally begging for a new , improved label . It was most dis- couraging to have the large national chains tell us to come in again when we had a better label . THE NEW LABEL In May of 1947 , our designer presented a ...
Page 26
... buyers emphasized the need for a transparent package . But the thinking of buyers , as well as our own thinking , originated from the sales viewpoint , pure and simple . I suspect that both we and the buyers had been carried away by ...
... buyers emphasized the need for a transparent package . But the thinking of buyers , as well as our own thinking , originated from the sales viewpoint , pure and simple . I suspect that both we and the buyers had been carried away by ...
Page 32
... buyer , the consumer , with his particular product , to gain recognition and acceptance among consumers for any special merits his branded , product may have , and to benefit from whatever repeat demand can be inspired for it . We know ...
... buyer , the consumer , with his particular product , to gain recognition and acceptance among consumers for any special merits his branded , product may have , and to benefit from whatever repeat demand can be inspired for it . We know ...
Common terms and phrases
acceptance advertising Agricultural appeal better boned chicken Boned Turkey brand identification buyers cauliflower cello cellophane cellulose acetate cent cheese commercial competitive consumer packaging containers conventional Cut-up damaged display Economics eviscerated poultry experience factor field flavor food technologist forecast fresh Fricassee fruit gestalt Gestalt psychology glass grocery store handling Hauck head lettuce Illinois important jars Jim Nash Laboratories Lord & Taylor manufacturers margarine package market research master design meat merchandising methods name Swanson observed Ohio State University operations pack package design packaging materials packaging problem packer panel peaches perishable foods phane Pollock practical prepackaging industry production costs protection Question redesign refrigerated rejection rates result retail stores Ross self-service selling job shape shelf soap package Steel Wool technique Throckmorton trade trademark transparent tuna vacuum packed Vicary Whole Chicken wrapping York