Social Media: How to Engage, Share, and Connect

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Rowman & Littlefield, Jun 28, 2018 - BUSINESS & ECONOMICS - 228 pages
Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

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About the author (2018)

Regina Luttrell is associate professor of public relations and social media at Syracuse University and author of The Millennial Mindset: Unraveling Fact from Fiction and A Practical Guide to Ethics in Public Relations.

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