The Motel in America

Front Cover
In the second volume of the acclaimed "Gas, Food, Lodging" trilogy, authors John Jakle, Keith Sculle, and Jefferson Rogers take an informative, entertaining, and comprehensive look at the history of the motel. From the introduction of roadside tent camps and motor cabins in the 1910s to the wonderfully kitschy motels of the 1950s that line older roads and today's comfortable but anonymous chains that lure drivers off the interstate, Americans and their cars have found places to stay on their travels. Motels were more than just places to sleep, however. They were the places where many Americans saw their first color television, used their first coffee maker, and walked on their first shag carpet.

Illustrated with more than 230 photographs, postcards, maps, and drawings, The Motel in America details the development of the motel as a commercial enterprise, its imaginative architectural expressions, and its evolution within the place-product-packaging concept along America's highways. As an integral part of America's landscape and culture, the motel finally receives the in-depth attention it deserves.

 

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Contents

MomandPop Enterprise
2-57
Remember the Alamo Plazas
2-90
i
30
The Rise of PlaceProductPackaging 120
11-21
Preface and Acknowledgments xi
16
Introduction 1
54
i
6-58
MomandPop Enterprise 57
10-40
ſtEſt
65
Introduction 1
80
l
i
MomandPop Enterprise 57
Motel FranchisingPart 1 150
The Changing Motel Room 231
CONTENTS Notes 341

Motel FranchisingPart 1 150
10-40

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