Social Media Marketing: An Hour a Day

Front Cover
John Wiley & Sons, Sep 14, 2010 - Computers - 380 pages
14 Reviews
If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."
 

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Review: Social Media Marketing: An Hour a Day

User Review  - John Goodwin - Goodreads

This book provided a good basis for social media. But, as seems to be the case with any social media book, it becomes outdated as things evolve with new sites, new features, etc. Read full review

Review: Social Media Marketing: An Hour a Day

User Review  - Marc - Goodreads

Not one of the best books I've read on Social Media Marketing. Th one hour you are supposed to be budgeting per day is MORE about getting through THIS book and its exercises than it is about the mount of time they expect you to spend actually working your Social Media Marketing plan. Read full review

Contents

Section 1
344
Section 2
356
Section 3
362
Section 4
380
Section 5
387

Common terms and phrases

About the author (2010)

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

Bibliographic information