Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."
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Review: Social Media Marketing: An Hour a DayUser Review - John Goodwin - Goodreads
This book provided a good basis for social media. But, as seems to be the case with any social media book, it becomes outdated as things evolve with new sites, new features, etc. Read full review
Review: Social Media Marketing: An Hour a DayUser Review - Marc - Goodreads
Not one of the best books I've read on Social Media Marketing. Th one hour you are supposed to be budgeting per day is MORE about getting through THIS book and its exercises than it is about the mount of time they expect you to spend actually working your Social Media Marketing plan. Read full review