Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Excellent Book on Social Media Marketing.User Review - Kirti Soni - Borders
Excellent Book for people who know absolutely nothing about Social Media Marketing. Dave Evans provides quite a comprehensive overview of what Social Media really is all about. The book provides a ... Read full review
Generally a good read.
I gave it one star because it is (2012) now out of date, some of the websites Dave mentions do not even exist. Its hard to have faith because of the redundancies. Times moved beyond what this book can offer.
The crux is spot on as far as Marketing goes because that is timeless but I am sure there are more up to date books out there with more relevance to Social Media (Dave has a lot of examples of social media to marketing psychology that were relevant)
Week 2 Social Platforms
Week 3 Social Content Multimedia
Week 4 Social Content Reviews Ratings and Recommendations
Week 5 Social Interactions
Month 3 Complete Your Plan
Week 2 Present Your Social Media Plan
Additional Social Media Resources
Month 2 Social Media Channels