Social Media Marketing: An Hour a Day

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John Wiley & Sons, Sep 14, 2010 - Computers - 380 pages
6 Reviews
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
 

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Excellent Book on Social Media Marketing.

User Review  - Kirti Soni - Borders

Excellent Book for people who know absolutely nothing about Social Media Marketing. Dave Evans provides quite a comprehensive overview of what Social Media really is all about. The book provides a ... Read full review

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Generally a good read.
I gave it one star because it is (2012) now out of date, some of the websites Dave mentions do not even exist. Its hard to have faith because of the redundancies. Times moved
beyond what this book can offer.
The crux is spot on as far as Marketing goes because that is timeless but I am sure there are more up to date books out there with more relevance to Social Media (Dave has a lot of examples of social media to marketing psychology that were relevant)
 

Contents

About the Author
Backlash
The Marketers Dilemma
What Is Social Media?
Month 1 Prepare for Social Marketing
Week 2 The Social Feedback Cycle
Week 3 TouchpointAnalysis
Week 4 Influence and Measurement
Week 2 Social Platforms
Week 3 Social Content Multimedia
Week 4 Social Content Reviews Ratings and Recommendations
Week 5 Social Interactions
Month 3 Complete Your Plan
Week 2 Present Your Social Media Plan
Worksheets
Additional Social Media Resources

Month 2 Social Media Channels

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About the author (2010)

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

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