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advertising agreements Alcoa allocation aluminum American Economic Review analysis antitrust assets average basing point behavior Business Week buyers capacity capital cartel cent ceteris paribus changes Chapter collusive companies competition concentrated industries concentration ratios consumer corporations correlation decisions demand curve differentiation discrimination distribution dominant effect efficiency elasticity electrical entry equilibrium evidence Federal Trade Commission firm's firms four-firm function growth higher increase innovation investment labor largest less long-run Manufacturing Industries marginal cost marginal revenue market power market share market structure ment mergers million monopolistic monopolistic competition monopoly power National oligopolistic oligopoly operating output patent plant price discrimination price leadership price-fixing problem product differentiation product lines profit maximization relatively result retail rivals scale economies sector sellers selling Sherman Act short-run statistical steel supply Supreme Court theory tion unit costs utility variables wage Workable Competition