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I found out about the existence of this classic book ,Obvious Adams, while reading another classic on the subject of advertising entitled How to Advertise, sub-titled:
Professional guide for the
advertiser. What works. What doesn't. And why. written by Kenneth Roman and Jane Maas in 1976
The introduction for roman and Maas's book was written by David Ogilvy, who along with both Roman and Maas were advertising legends in their day. Ogilvy did the Hathaway Shirt Ad and the original VW Bug commercials among countless others. His advertising agency was Ogilvy and Mather.
In any event, it delighted me to find that Google had made Obvious Adams available on line - what a wonderful time we live in to be able to instantly access valuable content that in the past would have been almost impossible to obtain without a daunting amount of effort - especially when the title has been out of print for so long. Obvious Adams was first published in 1916 and is in the public domain with no copyright.
It is a short opus (Opus is Latin for work) but still as engaging and enchanting as I am sure it was to its very first readers almost 100 years ago.
It contains commonsense insights that can help us each achieve success that ought to be obvious but which sadly we all tend to ignore because they are, well too obvious":!
I heartily recommend that you take the brief time it will take for you to read Obvious Adams: The Story of a Successful Businessman. I know you will enjoy it and benefit from it.

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While this book may seem dated in these digital times. The common sense approach it teaches endures. When all "experts" have had their say it is the simple answers that are always the best. That's why managers who are trying to turn around projects in trouble always start by getting back to basics.
Anyone who reads this book will quickly agree that the best solutions are those that are "obvious" in retrospect. A must read for anyone who wants to see problems with clarity rather than the techno-babble that the pseudo-experts love wrap them in.

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