The New Know: Innovation Powered by AnalyticsLearn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers
The New KNOW is a timely, essential resource to staying competitive in your field. |
Contents
Can Futurists Be Trusted? | |
What Exactly Is a Hinge of History? | |
Why are Humans at the Top of the Food Chain? | |
Recent History of Knowing | |
Notes | |
Analytics Makes Change Understandable | |
One of the First to Be Transformed by Analytics | |
Healthcare Will Be Transformed by Analytics | |
The Path Ahead | |
But When You Get It Right | |
A Different Model to Build On | |
Notes | |
Why Are Relationships Important? | |
A More Nuanced Understanding of Relationships | |
Managing Relationships Requires Understanding InfoWar | |
Whom Do You Want to Have a Relationship With? | |
Retail Is on the Cusp of Being Transformed | |
Grocery Stores Lead Transformation | |
Advertising Is Being Transformed | |
What We Must Know about Customers Is Transforming | |
Business Models Are Transforming | |
Logistics Has Been Transformed | |
The Military Has Been Transformed | |
Science Is Transforming | |
Agriculture and Food Are Being Transformed | |
Work Itself Is Transforming | |
Transportation Is Being Transformed | |
Politics Is Transforming | |
Technology Companies Slow to Embrace Analytics | |
The Media Industry Has Been Slow to Transform | |
Notes | |
What Do Analysts Do? | |
Understanding Customers | |
Evolution of Analytics | |
Analyst Brand | |
Education of Analysts | |
Career Path | |
Motivation | |
Managing Analysts | |
Analytics Everywhere | |
Notes | |
The History that Got Us Where We Are Today | |
State of Organizational Structure Today | |
A Hot Mess | |
Thoughts on the New Normal | |
Power of Connected Analytics | |
Power of Conversation | |
The Forgotten Piece of Business Analytics | |
Evolution of Relationships | |
Social Capital Is Teamwork Scaled Up | |
Analysts are Weak at Relationship Math | |
Notes | |
Technology Evolves | |
Where Business Analytics Sits Today | |
It is Time to Wake Up and Analyze the Data | |
What People Agree On | |
Trends | |
Notes | |
Business Analytics as Source of Strategic Understanding | |
Marketing to Customers | |
RealTime Product Pricing | |
A Do Over | |
Choice Architecture | |
Innovation Matters | |
Role of Business Analytics in Innovation | |
Innovation Requires Process | |
Notes | |
A New Kind of World | |
A New Kind of Decision Making | |
We NowKnowBetter | |
A New Kind of Skill Set | |
A New Customer Knowledge | |
Experiments Mistakes and Questions | |
A New Kind of Leadership through Analytics | |
Analytical Infrastructure | |
Notes | |
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Common terms and phrases
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