The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

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Basic Books, Mar 17, 2009 - Business & Economics - 320 pages
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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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LibraryThing Review

User Review  - DaveShearon - LibraryThing

I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit. Read full review

The story factor: secrets of influence from the art of storytelling

User Review  - Not Available - Book Verdict

In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one ... Read full review


Trust Me
So Whats Your Story?
Who I Am Stories
Why I Am Here Stories
The Vision Story
Teaching Stories
ValuesinAction Stories
I Know What You Are Thinking Stories
The Best Story Wins
Everything Is Personal
Lasting a Lifetime
Heroes and Villains
You Bunch of Losers
The Truly Evil
Cant Lose Strategy
The Cynical

Naked Truth
Narrative Truths
Holograms of Truth
In the Land of the Blind
Avoiding Alienation
Programming Minds with Story
Take a Walk in My Shoes
But What Does It MEAN?
Thats My Story and Im Sticking with It
People Are Not Rational
Ten Situations Where Facts Are Inferior to Story
Story Trumps Facts
Fuzzy Wisdom
Oral Language
Facial Expressions
Body Language
Sounds Smells and Tastes
Irrelevant Detail
Virtual Reality
Timing and Pause
The Physics of Story
Fishing for Momentum
Touch Me See Me Feel Me
I HateLove My Job
Connect Before You Convince
Psychological Baby Steps for Changing Minds
Memory Device
Hypnosis Trance and Story
I Was There Sort Of
Justice and Snake Oil
Fingers in the Pie
No Guarantees
The NeverEnding Story
The Story of Resistance
Redefining Day One
Your Character in the Epic Sense
Bringing out the Good One
The Resentful
The Jealous
The Hopeless
The Apathetic
The Greedy
No Therapy Zone
Verbal Download
Blood Brothers and Sisters
The Only Scarce Resource
Listening for a Story of the Future
The Secret Advantage of Intelligence
Pandoras Box
Dont Bore Your Listeners
Dont Scare People or Make Them Feel Guilty
Do Intrigue and Captivate
Do Connect at the Level of Humanity
Do Leave Them Feeling Hopeful
Culture Keeper
Blame Cultures
The Shadow Side of Story
The Truth
Disrupting the Status Quo
A Daily Practice
Live Your Story
Money from Thin Air
Tending the Golden Goose
Retrospective Coherence
The New Science of Complexity
RealityBased Storytelling
Just Tell Them What Happened
StoryThinking Skills
The Founders Story
Why Sunrise Is Here
The Sunrise Values in Action
Sunrise Teaching Stories
A Sunrise I Know What You Are Thinking Story
Attend Festivals
Attend Storytelling Conferences
Listen to Tapes and CDs
Courses taught at colleges and universities7

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About the author (2009)

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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