How to Write & Give a Speech: A Practical Guide for Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count

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Macmillan, Dec 2, 2002 - Business & Economics - 224 pages
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This newly updated guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation.

Learn how to:
- Assess an audience
- Research your subject
- Give team presentations
- Speak to international audiences
- Use humorCreate a memorable style
- Handle copyright issues
- Use PowerPoint and other audio-visuals
- Handle Q&A sessions
- Control nervousness

Updated with brand new sections, this book will help both novices and experts speak with clarity, confidence, and clout.

 

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Contents

SO YOUVE BEEN ASKED TO GIVE A SPEECH NOW WHAT?
1
WHAT TO DO IF YOU HAVE NOTHING TO SAY
2
ASSESSING YOUR AUDIENCE
5
PRECONCEIVED NOTIONS
6
SIZE
7
AGE
8
MALEFEMALE RATIO
9
EDUCATIONAL BACKGROUND
10
THE COMMENCEMENT SPEECH
77
PRESENTING AN AWARD
78
INTRODUCING A SPEAKER
79
THE IMPROMPTU SPEECH
83
PANEL PRESENTATIONS
85
QUESTIONANDANSWER SESSIONS
89
THE NITTYGRITTY DETAILS
105
HOW TO PREPARE THE ROOM
108

AN ADDITIONAL WORD TO THE WISE
12
WHERE AND WHEN WILL YOU SPEAK?
13
WHEN
15
HOW TO RESEARCH A SPEECH
18
MAKE GOOD USE OF THE LIBRARY
19
WHAT TO LEAVE OUT
20
HOW TO USE STATISTICS FOR IMPACT
21
HOW TO USE QUOTATIONS
23
HOW TO USE DEFINITIONS
24
HOW TO USE COMPARISONS AND CONTRASTS
25
HOW TO USE ANECDOTES
26
SOME FINAL THOUGHTS ABOUT RESEARCH
27
WRITING THE SPEECH
28
THE NEVERFAIL FORMULA
29
THE BODY
34
THE CONCLUSION
40
HOW TO MAKE IT SIMPLE
45
SIMPLIFY YOUR PHRASES
54
AVOID THE FLUFF PITFALL
57
A QUICK SUMMATION
61
STYLE
62
HOW TO USE PARALLELISM
64
HOW TO USE IMAGERY
65
HOW TO USE RHETORICAL QUESTIONS
66
HOW TO USE CONTRAST
67
HOW TO USE VIVID WORDS
68
HUMOR WHAT WORKS WHAT DOESNT AND WHY
69
USE A LIGHT TOUCH
70
WHAT ARE YOUR CHANCES OF GETTING A LAUGH?
72
WHAT ABOUT DELIVERY?
73
SPECIALOCCASSION SPEECHES
75
THE INVOCATION
76
HOW TO USE AUDIOVISUAL AIDS
112
HOW TO PREPARE YOURSELF
123
DELIVERY
126
PRACTICING YOUR DELIVERY
127
PRESENCE
129
VOICE
130
EYE CONTACT
131
LECTERNS
132
WHEN YOU FINISH SPEAKING
134
NERVOUSNESS
135
HECKLERS
139
EMBARRASSING GLITCHES
141
MEDIA COVERAGE
142
INTERNATIONAL SPEECHES
147
HOW TO GET YOUR MESSAGE ACROSS IN ANY LANGUAGE
148
HOW TO USE A TRANSLATOR
151
THE FINISHING TOUCHES
153
SPEAKERS BUREAUS
155
MEMBERSHIP
156
SIZE
157
TRAINING
158
MOTIVATION
159
RECOGNITIONREWARDS
160
PERFORMANCE STANDARDS
161
LETTING THE COMMUNITY KNOW ABOUT YOUR PROGRAMS
162
APPROPRIATE FORUMS
163
SPEECHWRITERS HOW TO HIRE ONE AND HOW TO WORK WITH ONE
164
USEFUL BOOKS WEB SITES AND PROFESSIONAL ORGANIZATIONS
171
WEB SITES FOR SPEAKERS
189
PROFESSIONAL ORGANIZATIONS
191
INDEX
193
Copyright

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About the author (2002)

Joan Detz coaches executives, offers media training, and conducts presentation skills workshops for major corporations. A popular presenter at professional conferences, she also teaches seminars in public speaking and speechwriting. Author of Can You Say a Few Words? and It's Not What You Say, It's How You Say It, she lives in Bucks County, Pennsylvania. For more information visit: www.joandetz.com

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