Business EssentialsThis "best-selling book" continues to present a brief "no-nonsense" approach to the fundamentals of business that spans the range of all functional areas-- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations. |
Contents
Preface xix | 2 |
The Economics of a Market System | 11 |
Understanding Economic Performance | 18 |
Copyright | |
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accounting activities areas assets banks behavior business plan buyers Chapter communication company's competition consumers corporate costs countries culture customers decisions Dell Computer demand develop DTC advertising economic system effective electronic employees Enron entrepreneurs environment ethical example exports factors factors of production Figure firm firm's foreign FreshDirect funds global goals identify ImClone important increase industry Internet investment investors JetBlue levels liability managers manufacturing ment million Multiple Choice Nantucket Nectars Nasdaq operations organization owners ownership partners partnership percent performance Prentice Hall profits programs purchase retailers Samuel Waksal Sara Lee Self-Check Questions 1-3 sell Skechers skills small business social responsibility sole proprietorship Starbucks strategy suppliers supply tion trade U.S. dollar United Wal-Mart workers World Trade Organization