Myths about doing business in ChinaChina is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it. |
Contents
| 1 | |
13 billion people | 3 |
Myth 2 The Chinese market will grow forever | 10 |
Myth 3 The market is easy | 29 |
Myth 4 China is Westernizing | 45 |
Myth 5 Guanxi is a timeconsuming sideshow to the real business of business | 64 |
Myth 6 The Chinese are irrationally xenophobic | 75 |
the myth of inscrutability | 85 |
Myth 10 The Chinese are difficult to manage | 125 |
Afterword | 139 |
A summary of key success factors fordealing with the Chinese | 141 |
Some key differences between China andthe West | 143 |
Making sense of pinyin | 148 |
Recommended reading | 151 |
| 153 | |
| 155 | |
negotiating in China is like negotiating everywhere else | 97 |
Myth 9 Chinese business people are not trustworthy | 109 |
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Common terms and phrases
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