The Effects of Mass Communication |
From inside the book
Results 1-3 of 62
Page xiv
... CHAPTER III . THE CREATION OF OPINION ON NEW ISSUES The Effectiveness of Mass Communication A Conjectural Rationale and a Speculation Theoretical Considerations Summary 3358 53 53 57 59 60 CHAPTER IV . CONVERSION The Occurrence of ...
... CHAPTER III . THE CREATION OF OPINION ON NEW ISSUES The Effectiveness of Mass Communication A Conjectural Rationale and a Speculation Theoretical Considerations Summary 3358 53 53 57 59 60 CHAPTER IV . CONVERSION The Occurrence of ...
Page 13
... chapters of Part One of this volume discuss the find- ings of this research . The data are organized , and the chapters titled , according to a simple typology of possible " directions of effect . ' 991 Chapter II deals with the ...
... chapters of Part One of this volume discuss the find- ings of this research . The data are organized , and the chapters titled , according to a simple typology of possible " directions of effect . ' 991 Chapter II deals with the ...
Page 276
... CHAPTER I Introduction NOTE : All studies cited in the notes to this chapter are discussed at greater length at various other points in this volume , and many are discussed in several different contexts . The page locations of such ...
... CHAPTER I Introduction NOTE : All studies cited in the notes to this chapter are discussed at greater length at various other points in this volume , and many are discussed in several different contexts . The page locations of such ...
Contents
LITERATURE SURVEYED | 1 |
INTRODUCTORY NOTE | 12 |
INTERPERSONAL DISSEMINATION OF MASS COMMUNI | 30 |
Copyright | |
16 other sections not shown
Other editions - View all
Common terms and phrases
adult appear audience members Bailyn behavior Berelson Bogart campaign cent chapter characteristics child cited comic books communica communications research conversion crime and violence delinquency depictions differences discussed effects of mass Erie County escapist material example existing exposed fact film findings functions Gaudet group norms Herzog Himmelweit Hovland Ibid indicate involved issues Janis Juvenile Delinquency Katz and Lazarsfeld Kelley Klapper Lazarsfeld 1955 less listeners literature Maccoby mass communication mass media media content media material mediating factors munication noted observed opinion change opinion leaders opinion leadership Oppenheim orientation particular passivity peer group personal influence persuasive communication pertinent phenomenistic predispositions present author programs propaganda proposed psychological Public Opinion Quarterly radio regard reinforcement relative reported Riley and Riley selective exposure selective perception serials serve similar situations Social Psychology sources specific studies suggest television tion topic typically variables various viewers Vince violent media war bond Warner and Henry Weltanschauung